Privacy & Cookies
How we handle your data.
Short version: we collect first-party funnel data to understand which pages and calls-to-action work, and we only load Google Analytics after you explicitly accept.
What data we collect
First-party funnel events. When you visit a page or interact with a call-to-action, a lightweight event is sent to our own server at /api/events. This records the page type, which solution you viewed, and UTM attribution parameters from the URL. No third-party service receives this data. It is stored in our database and used only to understand funnel performance.
Google Analytics 4 (optional). If you accept analytics cookies, we load Google’s GA4 tag. This sets cookies named _ga and _ga_<ID> and sends page-view data to Google. GA4 does not log or store full IP addresses by design, and only analytics_storage is enabled. All advertising-related storage types remain denied. If you decline, no GA4 scripts are loaded and no Google network requests are made.
Cookies used
| Cookie | Purpose | Expiry |
|---|---|---|
sareli_consent | Stores your analytics consent choice (accepted or declined). Scoped to .sareli.com so your choice is honoured on both sareli.com and www.sareli.com. | 180 days |
_ga, _ga_<ID> | Google Analytics 4 visitor & session identification. Only set after you accept analytics cookies. | 2 years |
Changing your consent
Use the Cookie settings link in the site footer to accept or withdraw analytics consent at any time. No need to clear your browser cookies. Your choice takes effect immediately in the current tab and on the next navigation in any other open tab.
Alternatively, clearing your browser cookies for .sareli.com will reset your preference and the consent banner will reappear on your next visit.
Questions? Email shane@sareli.com.
Last updated: June 2026